Bookmark and Share








For Marketing Learners Globally




Marketing Environment Theory Page | PEST Analysis Theory Page

The personal computer market is very competitive and is influenced by internal and external factors. Some of the uncontrollable factors that influence the personal computer market include political , economical, social and technological factors that can have an impact on the organisations strategy.

For example the anti-competitive lawsuits brought against Microsoft in the USA had an impact on how the company sells and develops its operating system.

Exercise: List below the PEST factors that could influence LM Ltd marketing strategy.

Answers: The list of PEST factors that could affect a firm are endless, below we have provided some examples.


1 Government legislation relating to the manufacture and sale of goods such as health and safety requirements or sales legislation

2 Government taxation policy and its impact on consumers and businesses

3 Regulations affecting imports and exports of goods


1 Inflation rate and its affect on PC sales

2 Interest policy and rates

3 Employment/unemployment levels


1 Buying habits of consumers

2 Amount of time spent on PCs by consumers and businesses

3 Income and spending ability of your target market


1 Rate of technological development in the PC market

2 Impact of technology including the internet and hardware e.g. tablet and smart phones

3 Technological infrastructure such as free wifi and internet broadband availability for householders and businesses



Studying Business Management Visit